Currently @twitter says these features are available to a select few brands and will roll out more broadly in coming weeks and months. So with this article, I'd like to share some insights on how brands can really utilize these features to the fullest.
Many of the brands in India have been using twitter to be a direct point of contact and to host community meetings (tweetups), product launches, quiz contests, concierge services and carry intelligent conversations to engage with their users on a real time basis. The struggle is to keep the audience engaged and give something interesting, especially since the ecosystem is very restricted.
One of the things that twitter certainly wants to do with this move is make its relationship stronger with brands and advertisers. With the further development of #newtwitter as a closed ecosystem, it will look forward to offering something more for brands, especially when Facebook is way ahead and Google+ recently joining that category.
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