January 02, 2012

Social Samosa - How brands can use #NewTwitter?

In my last post I talked about how #newtwitter had changed for users and what the reaction was from users in India about the change. While users are certainly trying out and will get an opportunity to make their judgments, I'd like to highlight what #newtwitter has to offer for brands.

Currently @twitter says these features are available to a select few brands and will roll out more broadly in coming weeks and months. So with this article, I'd like to share some insights on how brands can really utilize these features to the fullest.

Many of the brands in India have been using twitter to be a direct point of contact and to host community meetings (tweetups), product launches, quiz contests, concierge services and carry intelligent conversations to engage with their users on a real time basis. The struggle is to keep the audience engaged and give something interesting, especially since the ecosystem is very restricted.

One of the things that twitter certainly wants to do with this move is make its relationship stronger with brands and advertisers. With the further development of #newtwitter as a closed ecosystem, it will look forward to offering something more for brands, especially when Facebook is way ahead and Google+ recently joining that category.

Read the rest of the article here

No comments: