When everyone started using Social Media for brands in early days, content writing was looked upon as just that - ‘content' writing. It focused on the basics, i.e., providing information about the product, having some quirky updates on something related to the brand, some polls, some crossword / unscramble games, quizzes about products or related items, and some interesting insights on brand profile.
Well, we have certainly evolved since then. With social networking sites changing the very nature of human communication, especially with newer interfaces and more importantly, newer ecosystems we think differently now. The focus on simple engagements in a bid to get more conversations, comments & retweets alone is now history. With the evolution of social media within the country, audiences are all the more aware about what brands stand for.
What does this mean?
Someone wise in our industry said -
"The true measure of your Klout is not by the ranking you get, but the community you build and more importantly how you engage with them."
As always, social media is not about broadcasting but about engaging and invoking a thought within your audience and driving home a point at the end of the day, which then relates to your personality as a brand. Today’s content and communication is more about how well you know your community, how well you moderate it and how comfortable the community is to reach out to you. To do all this, communication is the key.
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