My fifth post on Social Samosa
A few weeks ago
Twitter Junta was contacted by @theviewspaper for a Tweetathon called #ifeelup. Basically, a 72 hour non-stop twitter chat where people discuss various social issues and tweet about it with a specific hashtag, like a #TweetChat .
On 8th,9th & 10th January the tweetathon happened with the #ifeelup hashtag trending.
Cut to present day
There is an outrage as twitterers realize the campaign was an initiative of 7 up. This shouldn’t have been an issue though, if only it was openly communicated to those who participated and lent their tweets towards the campaign. Even theirmail communication [to some panelists] didn’t mention that a brand was involved.
Here is how people realized it was a brand initiative.