Certainly this process is of an interesting order and a lot of brands and a lot of research goes into identifying individual customers and understanding their behavior. Unlike generic results via social media monitoring this would involve deep and further study on specific customer behavior. This is a space that will certainly go to the next level and brands will start getting into it via social all the more. Social media ethnography as it would be popularly known is certainly looking interesting and general interest about it is picking up.
Srinivas has been a communications professional for over 10 years, and has been blogging since 2005. He has worked with the likes of Social Wavelength, now Mirum India, (A JWT Group Company) for four years and now Heads Learning and Development & Analytics at Social Kinnect: A Digital Marketing Agency in Mumbai. His passion for Advertising, Creativity, Social & Digital Marketing helps make a difference for the brands they work with.