July 18, 2013

Consumer Trend through Social

An interesting behavior that always was popular and will be popular is identifying or creating consumer trends through behaviors within the market in any industry. That is a popular process and there are billions of dollars spent on making sure that any particular brand actually goes ahead and gets its consumers and target market right. 

Today Social allows a very good opportunity to identify that trend. Certainly it's been a popular aspect with the likes of Big Data and social media monitoring / online reputation management existing in that space. But the more fascinating aspects of consumer trends is through deep rooted study via tracking and identifying consumer behavior through understanding what they want what they like, what they do what they share with others and most importantly what their tastes are. 

Certainly this process is of an interesting order and a lot of brands and a lot of research goes into identifying individual customers and understanding their behavior. Unlike generic results via social media monitoring this would involve deep and further study on specific customer behavior. This is a space that will certainly go to the next level and brands will start getting into it via social all the more. Social media ethnography as it would be popularly known is certainly looking interesting and general interest about it is picking up. 

Srinivas has been a communications professional for over 15 years. He has worked with and built India's largest digital agencies from the ground up and been part of their acquistion journey. Social Wavelegnth (now Mirum, part of the WPP group) and Kinnect, now part of the Interpublic Group (IPG). He's also been a public speaker, keynote speaker at various large panels/events of the likes of BBC Knowledge Summit, Blockchain Summit Bangalore. And has been a guest lecturer at IIM, Symbiosis, Indian Institute of Digital Education.
He has been blogging since 2005. And also been author at various publications, that include Startup India by ZDNet, Social Samosa, Lighthouse Insights.  His passion for Writing, Advertising, Creativity, Digital, Blockchain and Future Tech is what drives him each day.

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