January 24, 2013

How much 'Social' is 'Too Much Social'?

Ever had that thought of disconnecting yourself from the Social Media world? I have... I'm sure you have too... But why? 

Ever thought of this aspect as a consumer of products and ever sprouting social networks or communications via brands as to how much of this new age communication and social media frenzy is too much for you? Does it affect you or are you part of another revolutionary system that sublimally slides in and becomes another layer of your life? Is Facebook, Twitter, Blogger, Wordpress and what not just another layer in our day to day interaction with friends or family?

A funny interaction I just had today with a cousin of mine. He said that he was looking for a weekend destination for the long weekend coming up ahead and said that he was looking up stuff on Google and got directed to my travel blog about that destination and he thought of calling me up and asking me about that destination. 

Funny why? Cause if it was a decade ago, the first thing one would do is of course rely on the World Wide Web and various other websites. Now thanks to Google and Social Plugins / Social Extensions made available by  +Google+  user generated content becomes rather more viable option.

Now come to think of it, he knows I extensively travel and he could have just picked up the phone and called me. But his first instinct was to Google / look for information on the 'Social Web' as we know it... And of course after that, the 'User generated review' played a lot more importance as he felt the peer connection right there. 

What is peculiar though in this entire process is how bit by bit, we are becoming somehow completely part of this circle, a circle which recently 'Facebook Social Graph' is going to exploit and make every bit of data, every bit of Likes, Every places you checked into, every location you tagged on the map, every photo you took and uploaded, every bit of information that they have about the 1 billion consumers or even more accessible on this phenomenon called Facebook Graph Search (FGS)...

While we wait for that to implement, I think of how easy 'search' was back then...  As a traveler, just pick up the map, locate and explore!!! But now, ahh we all have Social to look forward too.. Ain't it?

Srinivas has been a communications professional for over 10 years, and has been blogging since 2005. He has worked with the likes of Social Wavelength, now Mirum India, (A JWT Group Company) for four years and now Heads Learning and Development & Analytics at Social Kinnect: A Digital Marketing Agency in Mumbai. His passion for Advertising, Creativity, Social & Digital Marketing helps make a difference for the brands they work with. 

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