March 20, 2012

Social Samosa - How Indian Fashion labels and stores are using Facebook Pages

Everyone is abuzz, talking about the Lakme Fashion Week that happened over the weekend. Since it is closing in on the 6th of March we decided to take a look at some not very big, yet quite interesting Indian Fashion labels and stores on Facebook and how interestingly are they using Facebook pagesto their advantage. While it’s the easiest medium for most designer labels to reach out to their audiences and fans, it’s also important that they keep their users engaged.

While everyone knows her as a fashion biggie, many follow her on Facebook as well. With about 14000 fans she has certainly kept her audience engaging by giving them tit bits of her fashion, photos and videos before anyone else. Not a lot of engagement in terms of any freebies or giveaways, but certainly keeps her fans engaged by letting them know what’s happening around the brand. Besides that, they certainly need to talk a lot more besides just showcasing their brand.

Now this one, albeit a simple one, has at least got a landing page to welcome it’s fans. Even as we speak about Timeline launched for brands and the landing pages becoming obsolete, till that happens, they have something to add to the aesthetic value of the page. Even though there are less than 1000 fans on this page, they are always updated and have certainly showcased some of their collections. Again, they need a better content strategy as everything cannot be just about the brand.

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