December 21, 2012

What's 'Really' up with Instagram?

Instagram will sell your photos without your permission?
Instagram will share your data with Facebook?
With so much news doing rounds on various tech blogs, news sites in the last couple of days, a quick overview and recap of what’s going on and really find out what the confusion is all about and hopefully clear it out for all of you.
So here’s what exactly happened and is happening with Instagram?
Why the outrage against Instagram by users?
On 18th December Instagram updated its blog with its Privacy and Terms of Service Changes on Instagram. As it is known, no one ever reads the Terms and Conditions down to the tee, but obvious. This was again evident a few weeks ago when a really inane chain of Facebook posts was doing rounds on Facebook about Privacy, which really meant nothing as Facebook Privacy changes that had been released were really about the voting issues and certain semantics that people didn’t care to read. People started to abuse, outrage, curse and a lot more… on twitter, on Facebook, basically everywhere else they could. Tools popped up which helped you to back up your Instagram photos and delete your account. Some articles showcasing how some went back to Flickr, cause of this ‘supposed’ move by Instagram.
Here are some quotes that may have been ‘misinterpreted’:
“We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Instagram is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.”
“Instagram, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world.”
Due to which, there were many blogs, general news sites that put up ‘tangy’ and ‘sensational’ news stating ‘Instagram now has right to sell your photos (Ownership changes)
What do you expect then? Outrage was evident, but of course…
Read the rest of the article here

Srinivas has been a communications professional for over 10 years, and has been blogging since 2005. He has worked with the likes of Social Wavelength, now Mirum India, (A JWT Group Company) for four years and now Heads Learning and Development & Analytics at Social Kinnect: A Digital Marketing Agency in Mumbai. His passion for Advertising, Creativity, Social & Digital Marketing helps make a difference for the brands they work with. 

No comments: